At the campuswide town hall meeting on Friday, March 2, Chief Enrollment and Communications Officer Jenny Rickard shared the College’s new wordmark as part of her presentation. You may have seen it before, perhaps on this very blog:
This wordmark is based on a typeface called Carter Sans, which I discussed in an earlier post. But I want to stress that although Carter Sans will play a significant part in the implementation of our visual identity, wordmarks will actually be delivered, distributed, and implemented as pictures. I’d like to show you why.
Take a look at the R’s if I simply type the words Bryn Mawr in all caps, in Carter Sans:
And compare that to the actual Bryn Mawr wordmark from the visual identity system:
As you can see, the Bryn Mawr wordmark is changed ever so slightly, making it a unique image, and it cannot be replicated simply by typing in a font.
In order for our visual-identity system to be effective, it’s important that the use of Carter Sans be selective, deliberate, and rare. Carter Sans will not be installed on campus computers, nor will anyone be expected or required, or even encouraged, to purchase or type in Carter Sans.
On the other hand, we do want our wordmark to appear as often, and as consistently, as possible. But sometimes you don’t need a letterhead (which is available for download); you just need a jpeg that you can put in your Powerpoint slide or in an email.
I’m pleased to offer eight versions of the College’s wordmark available for download for your use. They are in dark gray or black, and either horizontal or stacked. If you need to make the wordmark smaller or larger, please keep the proportions constant: don’t compress it or stretch it. Enjoy and thank you!
To download any of the following image files, click on the preview of the desired mark. A window should appear that displays the larger version of the mark you selected. Right-click on the large image in the new window to save a high-resolution jpeg to your hard drive.