Business Cards, Letterhead, and Envelopes, oh my!

I’m going to start this visual-identity update with a thank-you to the members of the College community for their enthusiasm about the College’s new visual identity and for their patience as we continue our gradual implementation.

This week, I am excited to announce that the Customized Stationery Online ordering system, or CSO, will launch next Thursday, April 19. Items that will be available include business cards, letterhead, and various envelopes. You can download the Office Depot CSO Price List, and you can find the list under the Resources tab.

All items will be customizable: that is, letterhead and envelopes may display department information, while business cards and memo pads can be customized with personal information. Here is a preview of a sample business card: the type in red represents what can be customized with personal information:

Representatives from Office Depot, Bryn Mawr’s copy and print provider, will be on campus for two training sessions on April 19. The training sessions will be at 11 a.m. and 1 p.m. in Campus Center 200; anyone who would like to attend one of the training sessions should reserve a space by contacting Jerry Berenson at x5183 or jberenso@brynmawr.edu.

Please note that the CSO will be accessed through BMC E-Market. Only those with BMC E-Market accounts will be able to customize and order College stationery.

Like everything else in the implementation so far, we can take our stationery ordering slowly, too. We would like everyone on campus to be using the business cards, letterhead, and envelopes that feature the new visual identity by Jan. 1, 2013. For the next eight months or so, please use up remaining stocks.

If you have leftover stock when you are ready to replace your letterhead, you can turn it in to the Communications Office to have it made into scratch-pads. Envelopes and business cards will have to be recycled.

A side note on recycling business cards: discarding a box of 300 business cards may seem like a lot of waste. But 300 business cards is only 30 sheets of letter-sized paper, and since it took over 100 years for this visual identity to be established, I don’t anticipate having to do this again for a very long time.

There will be more updates about the CSO in the coming weeks. For example, we’ll be developing a set of templates for the Graduates Schools for their use. Until then, hope to see you at the training sessions!

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